Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Tata Play Website
ServiceDigital Campaign
Client Brief
World Television Day is one of our flagship social campaigns for Tata Play. This year too, the client wished to do something endearing for the day to drive engagement.
Idea:
The campaign’s objective was to create viral content by highlighting how TV fosters unique bonds between people while also providing viewers with a delightful experience.
Execution:
The ad film for World TV Day took the viewers on an immersive journey that showed how TV creates a new bond of friendship, encapsulated by the hashtag #InnConnectionsKeNaam.
The film uses a melodious song that perfectly captures the essence of childhood relationships.
The film was released following a buzz that piqued viewers' interest. After the launch, a fun contest and reel using the film's audio propelled the campaign further.
YouTube or Instagram links, if any:
Results:
• Reach:14M+ | Total views: 10M+
• The campaign was featured by 14 different publishers, including international publishers like Campaign Brief Asia, Branding in Asia, Roastbrief, Ads of the World, and more.
• More than 300 influencers reposted the campaign video.
• Brands like Titan, Croma, Big Basket, Phone Pe, and our partners Zindagi and Tata Play Binge interacted with our campaign.
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