Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
SCROLL
Cartoon Network
ServiceSocial Media Campaign
Client Brief
To promote the new brand positioning with an engagement-centric campaign.
Objective:
Empower kids to feel comfortable in their own skin with the launch of our new tagline ‘Redraw Your World’ and position Cartoon Network as a family destination.
Idea:
A 360-degree campaign to promote the brand’s new positioning and tagline with a slew of new engaging storylines.
Execution:
- Completely revamped the look and feel of the brand.
- Launched ‘Redraw Your World’ themed pancakes and pins in collaboration with 99 Pancakes and Say It With A Pin.
- Released the #YouGottaBeYou anthem and amplified it with Redraw Your Steps Challenge.
- #RedrawingIndia showcased 6 super-talented kids and their impactful stories.
- ‘Be You’ themed School Contact Programme encouraged kids to embrace their individuality across 550 schools.
- Redraw Your Bond AR filter brought our audience and their loved ones closer.
- 11 Mall activations in 7 cities garnered a total reach of 50M.
Reference links:
Actor & a mom-influencer Sameera Reddy:
View this post on Instagram
Anchor & Actor Ravi:
View this post on Instagram
Redrawing India with 6 Super Kids’ Inspiring stories:
Janvi
Hemesh
Prasiddhi
Ridhima
Brishant
Shrawan
Results:
Impressions- 128M+
Reach - 71M+
Video Views - 39M
Engagement - 27M
Followers gained - 40k+
70+ Media features
<
.PNG)
