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With office in Delhi
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Cossouq’s Debut Campaign





Digital PR amplification for the brand-purpose video campaign.

Client Brief

Incorporating the inclusive message of the #SamjhaKar Digital Video Campaign(DVC) along with the popularity of Indian actress Shriya Pilgaonkar into the PR communication for brand launch, and awareness.


Assisting to create the brand’s image, and a strong media buzz while ensuring the campaign reaches the right target audience.


To make Cossouq and its inspiring DVC stand out in the saturated industry, a comprehensive press release was produced

Using the campaign's official hashtag & banking on the popularity of Shriya Pilgaonkar among all the other popular influencers featured, the authenticity and brilliance of the campaign were communicated.

This release was then disseminated among the most relevant and leading Advertising & Marketing trade media houses.



- The campaign was picked up by 4 major global trade media- Ads of the World, Campaign Brief Asia, Branding In Asia, and Roast Brief US which led to 1.9M monthly page views.

- With  13 significant national coverages- some leading ones being from Financial Express, Economic Times(ET), & Campaign India, a total monthly page view of 140M+ were received apart from some great social media amplifications.

Strategic collaborations with Mad Over Marketing & Marketing Mavericks’ social media platforms brought in a whopping 304K+ views.

The campaign featured in ‘Creative Critique from a Gender Lens’ list by Campaign India, the ‘Top 50 list of Indian Ad Campaigns of 2022’ by Social Samosa, and ‘Work that Speaks- Ad Review’ by Financial Express.




Branding in Asia 


Roast Brief US




Financial Express


ET’s Brand Equity



Mad Over Marketing (Instagram)


- Marketing Maverick (Instagram)







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