POGO

Idea:

To come up with a digital campaign for the promotion of Little Singham’s launch on India’s most beloved kids channel - POGO.

Execution:

• We decided to go ahead with #SherRoaringOnPOGO as the umbrella hashtag for the campaign for crisp communication.
• We collaborated with ‘Zee TV’ for a special Christmas episode of ‘Sa Re Ga Ma Pa Lil’ Champs’ with our POGO stars.
• Posted fun videos of ‘Sa Re Ga Ma Pa Lil’ Champs’ contestants, host and judges.
• A one-of-a-kind collaboration with ‘Aayu and Pihu’ for their First YouTube LIVE. We remotely managed to pull off an hour-long stream, right from scripting the entire LIVE to the tech setup.
• A fun cross-promotion video where Ranveer Singh spoke about Little Singham and Little Singham spoke about ‘Cirkus’.
• We made a ‘ChatBot’ for our audience to directly interact with Little Singham on their DM.

Reference links:

3D Post

 

 

 

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3D Post

 

 

 

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Aayu and Pihu announcement post.

 

 

 

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Watch along contest post.

 

 

 

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Shankar Mahadevan Reel.

 

 

 

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Zeetv collaboration post.

 

 

 

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Ranveer Singh’s byte for Cirkus’

 

 

 

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360 degrees post.

Result:

YouTube LIVE - 1.7M+ views, 72k+ Likes, 23.8K Comments
Social media activity-
Impressions - 426K+
Reach - 1.1M+
Video Views - 889K+
Engagement - 64K+
Followers gained - IG - 3,546 & FB - 194