Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Tata Sky
ServiceSocial Media Campaign
Client Brief
To reminisce the 15 years journey of Tata Sky and highlight the fact that, with changing time and technological advancements Tata Sky has remained the constant connection in our lives, providing us with the best of entertainment for the last 15 years.
Idea:
A visual treat to the 15 years journey of Tata Sky with a family which has outgrown its initial roots and taken the shape of an all-new abode. Centering on the emotion, that despite all, one connection never changed - Tata Sky our #15YearsConstant
Execution:
- A video that gives our audience a window-seat ticket to the journey of family evolving with Tata Sky
- The narrative focuses on how Tata Sky has evolved with time, yet the connection remains constant.
- Similarly showing transformation of an Indian household and a family growing and forming new connections with Tata Sky being their #15YearsConstant
- We kick-started with an activity where we asked our audience to share a picture of their #15YearsConstant
- Followed by a Twitter Trend asking our audience and several brands about their #15YearsConstant
Results:
16MN+ Views
55MN+ Impressions
24MN+ Reach
16MN+ Engagement
- 48+ Brands including Star TV, Croma, Sony, Colors, Discovery etc. joined us in the grand celebration by sharing their heartfelt wishes
- The video accomplished a record success with 16,151,541 TOTAL VIEWS
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