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Social Media Campaign - #15YearsConstant

Tata Sky



Tata Sky


Social Media Campaign

Client Brief

To reminisce the 15 years journey of Tata Sky and highlight the fact that, with changing time and technological advancements Tata Sky has remained the constant connection in our lives, providing us with the best of entertainment for the last 15 years. 



A visual treat to the 15 years journey of Tata Sky with a family which has outgrown its initial roots and taken the shape of an all-new abode. Centering on the emotion, that despite all, one connection never changed - Tata Sky our #15YearsConstant


- A video that gives our audience a window-seat ticket to the journey of family evolving with Tata Sky
- The narrative focuses on how Tata Sky has evolved with time, yet the connection remains constant.
- Similarly showing transformation of an Indian household and a family growing and forming new connections with Tata Sky being their #15YearsConstant
- We kick-started with an activity where we asked our audience to share a picture of their #15YearsConstant
- Followed by a Twitter Trend asking our audience and several brands about their #15YearsConstant




16MN+ Views
55MN+ Impressions
24MN+ Reach
16MN+ Engagement


-  48+ Brands including Star TV, Croma, Sony, Colors, Discovery etc. joined us in the grand celebration by sharing their heartfelt wishes
-  The video accomplished a record success with 16,151,541 TOTAL VIEWS



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