Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Style Island
ServiceSpring Collection Launch
Client Brief
Create awareness about the brand, their latest Spring Summer collection and their USPs.
Amplification of Style Island’s Spring Collection - The launch campaign was conceptualized and implemented by Chimp&z Inc, a creative advertising agency in Delhi & Mumbai. It was covered by Fibre2Fashion.
About the Collection: The Style Island Spring Summer Collection 2021 is curated straight off the fashion runways from across the globe. The collection boasts of pristine whites, blooming florals, and vibrant pops of colors- that strike the right balance between comfort and glam!
Links:
View this post on Instagram
Execution:
As a social media agency, we approached the campaign by amplifying awareness content on all social platforms. Style Island's Spring Summer Collection mostly speaks about their latest spring summer styles. We covered topics ranging from what women should wear for a brunch date to what would suit best for a cocktail party from their Spring Summer Collection. Since we executed the campaign in the month of April, we created a Taurean style guide. We covered the USPs of the brand on World Earth Day.
The brand promotes sustainable clothing, uses 100% natural fibre and is environment-friendly. Additionally, we created a vertical called 'Confessions of a Style-o-holic' where we busted various style myths. The campaign also included the launch of two trending videos on the flourishing IG Reels platform to gain further traction.
Result:
The campaign received an overwhelming response from the target audience. ORM-wise, we received 100+ monthly queries. On Facebook, estimated reach of the video was 1k and had 175+ engagement. On Instagram, the reach was 903 with an engagement of close to 1000.
Quote from the client:
“Chimp team is a great strategic partner who helps us in content creation and managing our digital marketing. The team is organized, forward thinking and flexible in their approach. They are well versed with industry trends and suggest tactics, so that the company can see results in online organic traffic, content strategies , Seo and PPC programs.”
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