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Social Media Campaign - #MessagesThroughMushak

Tata Sky



Tata Sky


Social Media Campaign - #MessagesThroughMushak

Client Brief

The objective was to engage the audience during the occasion of Ganesh Chathurthi to drive brand salience during the festive period.




Using social media's power of penetration, we recreated the old age tradition of whispering wishes to Ganesha's vahana, Mushak. We tapped on to the digital aspect to come up with a better, easy and efficient medium for the audience to connect with Mushak.


In a market cluttered with ads focussed on Ganesh Chaturthi offers, our objective was to stand out and weave a fun-filled engagement campaign to give Ganesha a break. With #MessagesThroughMushak, we made people use the voice recording feature on Instagram. To add to the fun, we made Mushak respond to all the wishes sent by the users in a quirky Bollywood style.

With #MessagesWithMushak, we aimed at recreating the tradition of whispering wishes to Mushak using digital integration.



We received over 3500 wishes, our share of voice skyrocketed to 71%, taking our follower base up to 2000 in just 10 days. We left a lasting impression on more than 4,70, 820 hearts.

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