Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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WhiteHat Jr.
ServicePaid Media Campaign
Client Brief
The objective was to achieve maximum video views
Idea:
To create a campaign which had 4 different ad sets, each adset had a separate target audience like keywords, followers lookalike, interest & conversion topics. This strategy led to achieving the objective which was maximum video views and helped achieve the target deliverables.
Execution:
Video views campaign on Twitter. The promoted video tweet worked the best.
Every child is full of potential. Even Hrithik was quite impressed by the apps created by our students Hirranyaa, Shivank & Abhinha.
— WhiteHat Jr (@whitehatjunior) February 9, 2021
We are keen to especially hear from our parents, teachers, employees, learners & potential learners!#WhiteHatJr #LearnCoding #LearnToCode #Coding pic.twitter.com/K1uRLw9Ui3
Result:
Target given for 11,11,111 Impressions & 10,00,000 Video Views and we delivered 23,70,571 Impressions & 11,04,256 Video Views. Delivered 40% cost per view efficiencies over industry benchmarks, delivered a view rate of over 20% above industry benchmarks.
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