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Video View Campaign - #LearnToCode

WhiteHat Jr



WhiteHat Jr.


Paid Media Campaign

Client Brief

The objective was to achieve maximum video views


To create a campaign which had 4 different ad sets, each adset had a separate target audience like keywords, followers lookalike, interest & conversion topics. This strategy led to achieving the objective which was maximum video views and helped achieve the target deliverables.




Video views campaign on Twitter. The promoted video tweet worked the best.



Target given for 11,11,111 Impressions & 10,00,000 Video Views and we delivered 23,70,571 Impressions & 11,04,256 Video Views. Delivered 40% cost per view efficiencies over industry benchmarks, delivered a view rate of over 20% above industry benchmarks.

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