Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Tata Sky
ServiceInfluencer Marketing Campaign
Client Brief
The objective of the #14YearsOfJingalala campaign was to celebrate the 14th anniversary of Tata Sky and showcase the stories of the longstanding customers who have been associated with Tata Sky since its launch.
Tata Sky’s 14th-anniversary campaign - #14YearsOfJingalala, conceptualized and implemented by our Digital Marketing Company in Delhi & Mumbai, Chimp&z Inc, bagged a Silver Award at AdGully’s DigiXX 2021. The campaign was covered by ten digital publishers such as Media Brief, Media 4 News, Daily Hunt, Indian Television, Afaqs, BestMediaInfo, Mxmindia, Media Infoline, Dream DTH, BroadCastandCableSat and 33 Print ads.
Idea:
The idea behind the campaign was to bring to the forefront the unbreakable connection between Tata Sky and its oldest customers through an unscripted digital video.
Execution:
In this campaign, 14 of Tata Sky's oldest customers from different parts of the country, were approached. Then their unscripted experiences, stories, and memories with the brand were recorded and then weaved into a nostalgic video. The video took the viewers through a journey of Tata Sky from the beginning to where the brand is today. The video struck a chord with everyone and was well appreciated.
Result:
Celebrities like Madhuri Dixit Nene, Suniel Shetty, Mouni Roy, Shaan Mu, Ojas Rajani, actor Tabassum, Chef Harpal Singh Sokhi wished the brand and helped give #14YearsOfJingalala better reach and brand visibility. Teaser of the campaign, as well as influencer videos, received enormous organic traction. The digital video garnered 6.8M overall views, and YouTube subscribers increased by 138.
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