Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Cossouq
ServiceDigital PR amplification for the brand-purpose video campaign.
Client Brief
Incorporating the inclusive message of the #SamjhaKar Digital Video Campaign(DVC) along with the popularity of Indian actress Shriya Pilgaonkar into the PR communication for brand launch, and awareness.
Objective: :
Assisting to create the brand’s image, and a strong media buzz while ensuring the campaign reaches the right target audience.
Execution:
- To make Cossouq and its inspiring DVC stand out in the saturated industry, a comprehensive press release was produced
- Using the campaign's official hashtag & banking on the popularity of Shriya Pilgaonkar among all the other popular influencers featured, the authenticity and brilliance of the campaign were communicated.
- This release was then disseminated among the most relevant and leading Advertising & Marketing trade media houses.
Result:
- The campaign was picked up by 4 major global trade media- Ads of the World, Campaign Brief Asia, Branding In Asia, and Roast Brief US which led to 1.9M monthly page views.
- With 13 significant national coverages- some leading ones being from Financial Express, Economic Times(ET), & Campaign India, a total monthly page view of 140M+ were received apart from some great social media amplifications.
- Strategic collaborations with Mad Over Marketing & Marketing Mavericks’ social media platforms brought in a whopping 304K+ views.
- The campaign featured in ‘Creative Critique from a Gender Lens’ list by Campaign India, the ‘Top 50 list of Indian Ad Campaigns of 2022’ by Social Samosa, and ‘Work that Speaks- Ad Review’ by Financial Express.
Coverages:
Global:
- Branding in Asia
- Roast Brief US
National:
- Financial Express
- ET’s Brand Equity
Collabs:
- Mad Over Marketing (Instagram)
- Marketing Maverick (Instagram)