Today, when the reach of digital media is far and wide, it is essential to build a strong digital presence for your brand or business. A carefully planned and executed marketing strategy is what makes your brand or business strong on the digital front. If your business or brand lacks the skillset in-house, you can always consider hiring a digital agency or choosing a freelancer for your marketing needs.
But between a digital agency and a freelancer, the decision is not easy. Before coming to a decision, you need to check your options and gauge which one is best suited for your business. Let us have a look at the key factors that can affect your decision when choosing between the two-
When it comes to skillset, freelancers generally have a core set of skills without the team of experts, like in agencies. For example, a freelancer may not have a team of copywriters, graphic designers, or web developers working together; a freelancer will be focused on just one field out of the many marketing requirements. But the expertise that they bring to the table in their field can be immensely beneficial for your brand or business. With so many years of experience in a particular skill set, they offer extensive knowledge and the right guidance to steer you in the right direction.
On the other hand, agencies are great at planning the next steps for their clients. If you are rebranding your brand or business, agencies will advise beforehand that marketing the new brand is crucial and how it should be done. In short, agencies are foresighted. They can smoothly handle the whole project with the many experts they have onboard, while a freelancer can only be helpful in one aspect of a project.
The scope, time frame, and scale of the project matter a lot when it comes to choosing between a freelancer and a digital agency. For instance, it is difficult for a freelancer to deliver a project within a few weeks. But an agency’s team of designers, copywriters, social media planners, web developers can effectively complete a project with teamwork.
Cost is a major aspect when deciding on your marketing partner. Freelancers usually work from their home offices without any overhead costs. Whereas, agencies have larger offices and employees to pay for. Also, they offer multiple services under one roof without the hassle to contact multiple freelancers. Most freelancers work on a project basis and do not often have a clear line of sight on the next projects. Agencies work on retainers to ensure monthly cash flow. This also promises the smooth flow of your digital marketing plans without any hiccups.
It is a belief that freelancers are more flexible when it comes to working hours than digital agencies. While they don’t work the typical 9 to 5, some freelancers are strict about the time they invest in a particular project. Also, taking up multiple projects at once can be a major problem for freelancers. Even though agencies work for fixed hours, they generally have a large team for each project to carry them out efficiently and smoothly. This also helps in dividing the work among teammates and lessens the load that falls completely on one person.
Tips For Choosing The Right Fit For Your Business
Here are some tips that can help you choose the right partner for your marketing needs-
1. Previous & Existing Clients:
Have a look at their previous and existing clients. Take a glance at the projects they have worked on in the past. You can also check out their websites and social media handles to get a deeper understanding.
2. Industry Experience:
An agency or a freelancer might not have experience in your industry. But before assigning them to your brand’s digital marketing, make sure that they understand the working of your industry and your TG.
3. Read Reviews:
Client reviews are a great way of gauging an agency or a freelancer. You can also look at the case studies available on the website if available.
4. Have A Meeting:
Meeting and understanding the agency or the freelancer is a big help when it comes to deciding your marketing partner. You can ascertain if they’re on the same page as you and motivated to deliver the best work.
Get in touch with Chimp&z Inc., an award-winning digital marketing agency in Mumbai and Delhi, to up your brand’s digital marketing game!
About the Author: Taniya Jain is a content writer at Chimp&z Inc. Apart from writing, she likes to cook, explore different cuisines, read romance novels, listen to music, and dance.