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Compromising (Morals) Positions: Sexist Advertisements That Objectify Women (Part 2)
Clothes, burgers, post-it notes, whatever you need to sell, just slap an image (or ten) of hypersexualized women and be on your merry way...
How To Develop A Saas Content Strategy In 7 Steps
Over the last decade, efforts in content marketing have increased dramatically. Around the world, there are millions of blog posts and articles that go...
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Ad of the Week: Coach’s “Find Your Courage” Campaign: Journey Through the Virtual Unknown
Welcome to our inaugural edition of "Ad of the Week," where we dissect the most entertaining and thought-provoking...
Media Buying for Effective Targeting: Reaching the Right Audience in India
In the ever-evolving landscape of advertising one of the critical aspects of a successful marketing campaign is the art of media buying. The process...
Ad of the Week: Deconstructing the Australian Lamb’s ‘The Generation Gap’
Welcome to our first edition of "Ad of the Week," where we dissect the most captivating advertisements in the industry. In the spotlight today...
The Impact of AI and Automation on Global Marketing Strategies in 2024
As digital marketing keeps changing, companies all over the world are using cutting-edge technology to increase their global reach. Artificial Intelligence has become a...
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From Fandom to Feels: The Story Behind #DCBeTheLight
There are campaigns, and then there are moments.Moments when a brand steps out of its product shelf and steps into real conversations....
Tom & Jerry Turned 82, and Instagram Threw Them a Wild...
You know how some things just never get old? Like the smell of old books, or that one comfort movie you can...
From Products to Vibes: The New Language of Modern Marketing
It's not just a product. It's a whole mood.
Scroll through your Instagram, catch a YouTube pre-roll, or pause...