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Top Digital Marketing Trends that Dominated in 2018
This year, the world of digital marketing has been quite eventful. With brands turning to rich and effective content, minimal designs, influencer marketing and...
The Ultimate Guide To Digital Branding
To define digital branding in the shortest possible way would be any efforts put in to NOT be the average joe on your street,...
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Sustainability and Eco-friendly Practices: A Key Trend in Global Marketing
In the past few decades, both sustainable and eco-friendly practices have found their way into global marketing, encouraging...
Ad of the Week: Whopper Island-Burger King Brazil’s Playful Triumph in Fast Food Rivalry
Welcome to another edition of Ad of the Week, where we uncover the most daring and creative advertising campaigns that are making waves in...
How To Use Trending Topics To Improve The Social Media Strategy
A trending topic is a subject that experiences a rush of popularity on one or more social media platforms for a limited period of...
5 Things To Look Forward To In Advertising In 2021
What to expect from the post-pandemic advertising world?
Anticipating the future feels especially overwhelming after the year we just had. Nonetheless, there are patterns and...
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From Fandom to Feels: The Story Behind #DCBeTheLight
There are campaigns, and then there are moments.Moments when a brand steps out of its product shelf and steps into real conversations....
Tom & Jerry Turned 82, and Instagram Threw Them a Wild...
You know how some things just never get old? Like the smell of old books, or that one comfort movie you can...
From Products to Vibes: The New Language of Modern Marketing
It's not just a product. It's a whole mood.
Scroll through your Instagram, catch a YouTube pre-roll, or pause...