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Influencers, Engagement, and 4.6 Crore Views—Inside Tata Play’s Viral Campaign
In today’s fast-paced digital world, staying relevant isn’t just an option—it’s a necessity. Understanding this, Tata Sky took a bold step by...
What Defines a Digital Strategy?
Before we delve into the nitty-gritty of what defines a digital strategy let us first understand what digital strategy really is.
The application of digital...
MUST READ
Cracking the Code of Brand Awareness: How Heritage Curd Made a Splash on YouTube
When it comes to marketing, food brands often face a unique challenge—how do you make an everyday staple exciting? Heritage Curd, a...
Harnessing the Power of Influencers: The Secret Behind TOI’s Viral Campaign
In today’s digital era, where content is abundant and attention spans are fleeting, brands need to craft compelling campaigns that not only...
Case Study: From Local Store to Global Giant, Analyzing Walmart’s Growth & Expansion
From a small shop in one town to a global giant, Walmart has changed remarkably.
Walmart debuted as a small cheap store in Arkansas, USA,...
Tips for Effective Social Media Marketing on Facebook
Facebook is a hub for people to socialize, opinionize and consume information. With an average of 1.62 billion daily active users according to TechCrunch,...
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From Fandom to Feels: The Story Behind #DCBeTheLight
There are campaigns, and then there are moments.Moments when a brand steps out of its product shelf and steps into real conversations....
Tom & Jerry Turned 82, and Instagram Threw Them a Wild...
You know how some things just never get old? Like the smell of old books, or that one comfort movie you can...
From Products to Vibes: The New Language of Modern Marketing
It's not just a product. It's a whole mood.
Scroll through your Instagram, catch a YouTube pre-roll, or pause...