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Marketing Automation Trends to Streamline Business
Every December, I receive an email from a nationalised Indian bank, wishing me on my birthday. This email is very simple and sweet. However,...
LGBTQIA+ Representation In 21st Century Advertising
India is one of the fastest growing ad markets in the world, and the pundits predict that digital marketing services and its ad spends...
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“PRIDE” In Advertising Or Pride Campaigns That Stand Apart
It's the month of colors, sharing love, accepting individuality, and honoring experiences. In the world of advertising, we see brands repping rainbow avatars and...
Harnessing the Power of Influencers: The Secret Behind TOI’s Viral Campaign
In today’s digital era, where content is abundant and attention spans are fleeting, brands need to craft compelling campaigns that not only...
Medications for Substance Use Disorders
ContentHEROIN ADDICTIONHow Can I Help a Loved One With Heroin Addiction?Long-Term Effects of Heroin on the Brain and BodyQuitting Heroin: Cold Turkey vs. Medical...
7 Content Marketing Ideas to Consider During COVID-19
You are in the midst of a worldwide pandemic and everyone feels vulnerable right now. It is now, more than ever, that you need...
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From Fandom to Feels: The Story Behind #DCBeTheLight
There are campaigns, and then there are moments.Moments when a brand steps out of its product shelf and steps into real conversations....
Tom & Jerry Turned 82, and Instagram Threw Them a Wild...
You know how some things just never get old? Like the smell of old books, or that one comfort movie you can...
From Products to Vibes: The New Language of Modern Marketing
It's not just a product. It's a whole mood.
Scroll through your Instagram, catch a YouTube pre-roll, or pause...