Digital Jungle

These days, we don’t just buy things because we need them. We buy from brands that make us feel something ,brands that...

When Mrunal Panchal launched Mrucha Beauty in November 2024, it wasn’t just another influencer brand. It was personal, polished, and unapologetically Gen...

In a world where ads follow us everywhere , on our phones, in our inboxes,, what truly makes people stick with a...

There’s something special about the past , not just because it’s behind us, but because it often holds some of our most...

Every year, as India celebrates Independence Day, we’re reminded not only of our hard-won political freedom but also of the everyday freedoms...

Let’s be real: the fashion industry is packed with influencers launching their own brands, but not all of them hit the mark....

Picture this: You're halfway through your day, casually scrolling, no intention of buying anything—and suddenly you're staring at a product that feels...

In today’s fast-paced digital world, staying relevant isn’t just an option—it’s a necessity. Understanding this, Tata Sky took a bold step by...

Loyalty today goes far beyond points and punch cards. It’s about experience, emotion, and everyday relevance. With so many...

In today’s digital-first landscape, building a skincare brand that doesn’t get lost in the sea of serums and face masks is no...