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Media buying & planning are crucial aspects of any successful advertising campaign. These processes require expertise, experience & knowledge of the Indian market. If...
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The global effects of the Covid-19 pandemic have been devastating, to say the least. Workplace stress, job layoffs, shortage of employment opportunities, the inability...
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Fair & Lovely Backlash On Social Media!
In light of the emerging socio-political climate, cosmetics firms from around the world are reassessing their product lines and marketing strategies. Following the Black...
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There are campaigns, and then there are moments.Moments when a brand steps out of its product shelf and steps into real conversations....
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From Products to Vibes: The New Language of Modern Marketing
It's not just a product. It's a whole mood.
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