Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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DC Asia
ServiceDigital Campaign
Client Brief
To leverage Diwali as an occasion and build a stronger relationship with superhero fans through the biggest DC merchandise giveaway.
Idea:
We created a campaign centered around the contest - #DCBeTheLight, to shine a light on our fans and their favorite DC characters.
Execution:
• To participate, the fans had to tell us about their favorite DC superhero and why they admire them.
• We announced the contest with a classic DC-style video reel that had all the steps required for fans to participate.
• Fans had to comment on the reel with their entries for a chance to win exciting DC merchandise.
• As the comments rolled in, we even posted some entries on Instagram stories to encourage fans to share their own.
• To reach more people and generate engagement, we launched an influencer activity where 3 macro-influencers, Anisha Dixit, Khushaal Pawar, and Shubham Gaur, uploaded a cosplay reel on their personal social handles.
YouTube or Instagram links, if any:
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
View this post on Instagram
Results:
• The campaign gained a massive reach of 34M with 768 comments within 19 days.
• 3 macro-influencers made cosplay reels that gave a significant push to the contest with 7.8% engagement.
• Influencers' activity helped us reach a larger audience base with 3000+ organic shares.
• The contest received 200% more responses than the previous two contests.
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