Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Astral Pipes
ServiceMedia Campaign
Client Brief
Promote the TVC with Ranveer Singh (40 Second Film) to garner maximum views and create a strong buzz using innovative media communication
Idea:
Using innovative ad formats and relevant platforms we dispersed our video on various video viewing platforms to reach a large audience Pan India and increase the virality of our TVC. Through these innovative ads we wanted to reach a niche audience and establish our first ever Sindhi TVC with Ranveer Singh.
Execution:
We supported our social promotions using various promotion platforms and formats like Digital Live TV Ads, interactive Rich Media, Public app, Inshorts, OTT platform & video creative on OTT run on all those platforms where a longer duration video edit was acceptable. The Context AI ensures that the ads are served where the user has the maximum affinity of viewing & interacting with the ads.
Promoted TVC links:
TVC 1:
View this post on Instagram
TVC 2:
View this post on Instagram
Results:
Overall impression - 84M +
Video Completion Rate (in %) - 89%
Viewability - 95%
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